"The Idea"

Today we live in a reality that requires adaptability, it asks us all to be fluid, more flexible and efficient. New needs lead us to unseen lifestyles and attitudes, outdoor and indoor come together in a new way of dressing, where comfort and style blend to create a new aesthetic.
We, at LWBR, have decided to reinterpret menswear style codes by rethinking modern men basic requirements.

“the natural evolution of Italian menswear from traditional to contemporary”

Exploring the idea of hybrid and erasing staid categories represents one step towards the progress of Italian menswear. Our idea is to find the right balance between functional and comfort, by creating something appealing but cozy. Our approach has always focused on construction, fabric and quality it was never about a runaway statement, never about the “show”.